Elastic Group

ABBVIE

CHALLENGE

Build AbbVie’s reputation as a leader in the development of innovative medicines across various disease states without falling into a traditional corporate communications style. Generate awareness & spark conversations on social while adhering to all the relevant Medicines & TGA legislations.

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INSIGHT

With the rise in Netflix and VOD platforms, high quality engaging documentaries have become appointment viewing with audiences because they are entertaining, engaging and drive conversations.

THE IDEA

Create high quality short documentaries that showcase the importance of medical research for the development of groundbreaking treatments that truly change people’s lives. Using creative storytelling and visually entertaining executions to engage our audience on social and inspire conversations.

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RESULTS​

Working with our media partner we created and executed a social distribution strategy for the Discovery Series that has led to some amazing results. The Discovery episodes have consistently been averaging nearly 300k views each, with more than 150k total minutes viewed by audiences across the series so far. There have been more than 1000 reactions, shares and comments across the series which has more than achieved its objectives. In addition to this Episode 3 ‘In Our Sights’ was also selected as part of the 2020 Melbourne Documentary Film Festival.

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ABBVIE // DISCOVERY SERIES - PSORIASIS

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ABBVIE // DISCOVERY SERIES - IN OUR SIGHT

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ABBVIE // DISCOVERY SERIES - DAMO

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