Elastic Group

DAIKIN

CHALLENGE

After helping Daikin move to #1 Air Conditioning brand in Australia via our previous Torture Test campaign, how do we refresh the creative, celebrate 50 years in Australia and maintain momentum with a reduced media budget.
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INSIGHT

Australia is unique. Our country is vast, with varied climates and extreme conditions, and Daikin’s range of products have been specifically designed with
Australian homes in mind.

THE IDEA

For 50 years Daikin have been delivering pure comfort for Australians, no matter where they call home.

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RESULTS​

With strong sales Daikin have successfully maintained their #1 Air Conditioning brand position in market. The integrated campaign consisted of TVC’s, social assets, display, OOH as well as a 50yr anniversary logo. As part of the extended campaign our dynamic DOOH also won Best Use of Digital in the Outdoor Media Association’s Creative Competition.
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DAIKIN // PURE COMFORT 60

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DAIKIN // PURE COMFORT 30

MORE PROJECTS

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HANSON

BRAND IDENTITY

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KIA

KIA

SORENTO

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