Elastic Group

ELECTROLUX

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THE PROJECT

To promote the new Electrolux air purifier we created a series of feature led videos to showcase the product. Reflecting the aspirational and premium style that defines the Electrolux brand, as well as a sophisticated colour palette to drive visual identity and recognition. Created for the APAC region the videos were designed to illustrate how the new air purifier provides cleaner fresher air for you and your family.

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INSIGHT

With the rise in Netflix and VOD platforms, high quality engaging documentaries have become appointment viewing with audiences because they are entertaining, engaging and drive conversations.

THE IDEA

Create high quality short documentaries that showcase the importance of medical research for the development of groundbreaking treatments that truly change people’s lives. Using creative storytelling and visually entertaining executions to engage our audience on social and inspire conversations.

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RESULTS​

Working with our media partner we created and executed a social distribution strategy for the Discovery Series that has led to some amazing results. The Discovery episodes have consistently been averaging nearly 300k views each, with more than 150k total minutes viewed by audiences across the series so far. There have been more than 1000 reactions, shares and comments across the series which has more than achieved its objectives. In addition to this Episode 3 ‘In Our Sights’ was also selected as part of the 2020 Melbourne Documentary Film Festival.

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ELECTROLUX // ULTIMATE HOME

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ABBVIE // DISCOVERY SERIES - IN OUR SIGHT

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ABBVIE // DISCOVERY SERIES - DAMO

OTHER WORK

KIA

KIA

PHOTOGRAPHY

HANSON

HANSON

IMAGECRETE

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