HEAD & SHOULDERS

THE PROJECT

Head & Shoulders, for dudes and their duderuff. Working with the team at Prodigious Singapore we produced this fun mockumentary for Head & Shoulders featuring Mark, our lovable protagonist who suffered with dudedruff until he found H&S. The campaign featured the hero longform content piece as well as 30, 15 & 6sec digital TVC’s for VOD & digital.

INSIGHT

Australia is unique. Our country is vast, with varied climates and extreme conditions, and Daikin’s range of products have been specifically designed with Australian homes in mind.

THE IDEA

For 50 years Daikin have been delivering pure comfort for Australians, no matter where they call home.

RESULTS

With strong sales Daikin have successfully maintained their #1 Air Conditioning brand position in market. The integrated campaign consisted of TVC’s, social assets, display, OOH as well as a 50yr anniversary logo. As part of the extended campaign our dynamic DOOH also won Best Use of Digital in the Outdoor Media Association’s Creative Competition.