Elastic Group

HEINEKEN

THE PROJECT

Heineken 0.0 gives beer drinkers more choice, so ‘now you can’ enjoy a great-tasting beer without the alcohol! Momentum Worldwide came up with the idea to serve Heineken 0.0 via an innovative bar concept. The Heineken Zer0.0 Contact Bar uses robots to serve consumers to keep human contact to a minimum… and we jumped at the idea when they asked us to bring it to life. We worked with mechanical engineering students from The Sydney of University to create a fun social piece that combines Las Vegas swagger with robotic precision.

INSIGHT

Australia is unique. Our country is vast, with varied climates and extreme conditions, and Daikin’s range of products have been specifically designed with Australian homes in mind.

THE IDEA

For 50 years Daikin have been delivering pure comfort for Australians, no matter where they call home.

RESULTS

With strong sales Daikin have successfully maintained their #1 Air Conditioning brand position in market. The integrated campaign consisted of TVC’s, social assets, display, OOH as well as a 50yr anniversary logo. As part of the extended campaign our dynamic DOOH also won Best Use of Digital in the Outdoor Media Association’s Creative Competition.
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HEINEKEN // ZERO

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