LIFEBLOOD

THE PROJECT

‘Bloody Oath’ is a national campaign for the Australian Red Cross Lifeblood, asking Australians around the country from all walks of life and diverse backgrounds to take the Bloody Oath – an important promise to be a regular blood donor. Elastic was engaged by Leo Burnett to produce the campaign, which ran across BVOD, social and OOH.

INSIGHT

Australia is unique. Our country is vast, with varied climates and extreme conditions, and Daikin’s range of products have been specifically designed with Australian homes in mind.

THE IDEA

For 50 years Daikin have been delivering pure comfort for Australians, no matter where they call home.

RESULTS

With strong sales Daikin have successfully maintained their #1 Air Conditioning brand position in market. The integrated campaign consisted of TVC’s, social assets, display, OOH as well as a 50yr anniversary logo. As part of the extended campaign our dynamic DOOH also won Best Use of Digital in the Outdoor Media Association’s Creative Competition.