We collaborated with AbbVie to create the AbbVie Discovery Series, a set of short documentaries highlighting the critical role of medical research in developing groundbreaking treatments that transform lives. The series represents an innovative approach to storytelling in the pharmaceutical industry, an industry that rarely uses documentary production to tell its stories.
Each episode of the Discovery Series employed a distinct creative approach to communicate complex medical topics in an engaging and relatable way. From powerful biography-style films for Hepatitis C, to superhero comic book illustrations for Blood Cancer, and the impact of social media culture for Psoriasis, the series demonstrated how visual storytelling can make scientific research accessible and inspiring.
The series’ success was recognised when episode 2, In Our Sights, was selected for the Melbourne Documentary Film Festival, demonstrating the reach and impact of creative, medically-focused content.
What we delivered
Video Production
Paid Social Campaign Assets
Episode 1
Damo’s experience with Hepatitis C was life-changing, taking him from the brink of death to accessing a life-saving medicine trial. This episode captures the emotional and transformative power of medical research through biography-style storytelling.
Episode 2
Cancer touches millions of lives, and this episode, hosted by Andrew Rochford, draws inspiration from classic superhero comics to illustrate the fight against blood cancer, combining medical education with striking visual storytelling.
Episode 3
While not life-threatening, Psoriasis can be debilitating and life-altering. This episode explores how technology and social innovation can empower sufferers, improving quality of life and demonstrating the broader impact of medical research.