BentSpoke are a highly regarded craft beer brewery based in Canberra. They have a loyal following within the niche world of craft beer fans, but want to break through to the wider market and become a nationally recognised brand. They brewed and market tested a new beer to great success and the decision was made to add it to their core range.
It’s an easy drinking product with tropical flavours that has mass appeal, but how do you market something tropical feeling that comes from Canberra? The platform would be primarily social and it needed to appeal to a wider market than their core audience. It was decided to do a comic reveal, starting in paradise and ending in BentSpoke’s industrial brewery. A tropical taste from a not so tropical place.
Working with The Zoo Republic, our Production team designed a plan to capture multiple versions with talent, product alone, stills and several variations of each.
What we delivered
- 2x 15″ for BVOD, cinema and social
- 2x 6″ for BVOD, cinema and social
- Stills for digital display, social media, OOH and POS