When CommBank set out to launch their new product, CommBank Yello for Business, they wanted their people to truly understand what made it special. Rather than a typical announcement, they wanted to bring the product to life internally, creating an experience that connected their team to the brand’s purpose and showed how Yello could help small business customers thrive.

The goal was simple: get staff informed, inspired, and ready to share the Yello story.

That’s where Elastic came in. We designed a Yello-themed internal activation that transformed CommBank’s offices into a hub of energy, excitement, and creativity. The campaign included interactive games, digital signage, bold window decals, an online competition, video content, and even custom-made Yello lamingtons to sweeten the experience.

Every element was built to engage staff, spark conversations, and make the benefits of Yello for Business easy to understand and fun to talk about.

The result was a resounding success. The activation captured the enthusiasm of the launch and helped teams feel connected to the product’s purpose. CommBank loved how it built internal buzz, encouraged collaboration, and gave their staff the confidence to share Yello’s story with customers, turning internal engagement into real-world impact.