For 50 years, Daikin has been delivering pure comfort to Australians, no matter where they call home. To celebrate this milestone, we created an integrated campaign highlighting Australians enjoying comfort in their homes across the diverse landscapes that make up the country.

The campaign included TVCs, social assets, display advertising, OOH, and a 50-year anniversary logo, ensuring a consistent and engaging multi-platform presence. A standout element was the dynamic DOOH, which used day-of-week and current temperature feeds to remind audiences that they could enjoy pure comfort with Daikin anytime. This innovative approach won Best Use of Digital in the Outdoor Media Association’s Creative Awards.

By combining visually striking content, local storytelling, and smart digital integration, the Daikin 50-year campaign reinforced Daikin’s reputation as a trusted provider of home comfort solutions for every Australian home.