We all remember that yellow torch in the garage, sitting there ready for our next camping trip – or for blackouts. Eveready Dolphin Torches are iconically Australian and a trusted essential for camping, emergencies, and marine safety. Drawing on the insight that Dolphin users ‘swear by it’ often showing off their torch’s battle scars, we created a campaign celebrating real owners and their stories. The campaign ran across social, digital, BVOD, and in-store, with POS featuring QR codes linking through to videos so consumers could discover more about these trusted torches and the people who rely on them.

The campaign reinforced Eveready Dolphin as a brand built on reliability, nostalgia, and everyday preparedness. By showcasing authentic stories and lived experiences, the campaign strengthened connections between the product and its loyal users while also engaging new audiences who value a dependable, iconic torch.

The Eveready Dolphin Torch campaign demonstrated the enduring trust and affection Australians have for this iconic product, turning simple storytelling into a memorable, multi-channel experience that brought the brand to life both in-store and online.

What we delivered 

• Campaign Video

• Key Visuals (KVs)

• Stills Photography

• Social Assets

• POS Display