What’s more invigorating than riding a luge at full speed? Swallowing an Xtra Strength Vicks Vapor Drop – at least according to this high-energy FMCG brand TVC.

We collaborated with Prodigious Singapore and our friends at Heckler to create a charmingly irreverent television commercial that feels like a literal breath of fresh air. With director Dean Friske at the helm, the spot blends the ordinary with the extraordinary, delivering a humorous, fast-paced story designed to stand out in the crowded cold-and-flu category.

A seamless combination of practical effects and CG brought the wild, high-speed world of Vicks Vapor Drops to life. The result? A playful, exhilarating FMCG brand TVC that zips along faster than a Jamaican bobsled team, injecting humour, freshness and impact into a global consumer favourite.