Head & Shoulders knows that dander and dandruff are serious business, but sometimes the solution can be fun. Partnering with Prodigious Singapore, we produced a humorous mockumentary campaign featuring Mark, our loveable protagonist, who struggled with what we call duderuff -dandruff affecting men.

The campaign highlighted Mark’s journey from frustration to relief, showing how Head & Shoulders effectively tackles flakes while keeping hair healthy. By blending storytelling, humour, and relatable male experiences, the campaign resonated strongly with a younger audience and reinforced Head & Shoulders as the go-to solution for men’s dandruff concerns.

The Head & Shoulders Duderuff campaign was delivered across hero longform content pieces and VOD TVCs, providing both engaging storytelling and quick, effective product messaging suitable for digital and streaming platforms.

What we delivered
Hero longform content piece
VOD TVC