Elastic had the pleasure of working with Tourism North East, Victoria, to create a social lead campaign showcasing the beautiful but quirky and adventurous side of life in the Victorian High Country, encouraging a diverse range of visitors to the region from make your own gnocchi classes or kayakers paddling to a beer.

From developing the creative concept to trekking for 7 days across the vast mountain ranges of the High Country, this campaign highlighted how we can make ‘different’ and unique tourism advertising come to life.

What we delivered

• Long form social
• 22x social cutdowns