This year, Elastic was proud to produce all social content for Kia at the Australian Open. As the AO’s major sponsor, Kia had a prominent presence across the grounds with vibrant activations and standout marketing. We brought this to life through cutting-edge video production, using the latest technology to capture unique shots and leveraging AI-driven editing to create engaging, scroll-stopping content.
Our focus was on showcasing Kia’s dynamic activations and highlighting the broader experience of the AO beyond the tennis. Through innovative techniques, sharp edits, and creative storytelling, we captured the fun and energetic atmosphere of Kia’s presence at the event, ensuring it stood out on social media.
Pushing creative boundaries
This project was all about pushing creative boundaries. With advanced equipment, unique angles, and the integration of AI, we delivered content that redefined audience engagement. The result? Memorable, eye-catching videos that stopped consumers in their tracks.
Of course, projects like this come with challenges. The Australian summer heat tested our on-set crew during the day, while our post-production team worked through the night to turn around content quickly. It was a demanding two weeks, but we thrive on challenges like these. The hard work and dedication of the team ensured we delivered a campaign that exceeded expectations—one that Kia, and its audience, won’t soon forget.