With the Kia Carnival already established as Australia’s first Grand Utility Vehicle (GUV), we partnered with Kia Australia to highlight not only its 8-seat capacity but also its SUV-like appearance and dynamic driving performance, making it a one-of-a-kind vehicle in its category.
What we delivered
Digital
Broadcast
Social
Stills
Production Approach
Our production approach focused on one of Australia’s most scenic and challenging driving roads. Drawing inspiration from brands with a sporting heritage, we captured the Carnival tackling winding turns, cliffs, and mountain backdrops, all scored to Bond-like music. The campaign emphasised the car’s ability to handle tough tracks with poise and confidence, offering visuals rarely seen in people mover advertising.
Every driving sequence was meticulously planned, utilising scouted parallel roads, off-road ridges, and lakeside highways to showcase the Carnival’s versatility. The result is a dynamic campaign that balances the practicality of an 8-seater with the excitement and performance of a high-end SUV. As our driver summed it up: “It shouldn’t be able to do this, this well.”
The Kia Carnival campaign was delivered across digital, broadcast, social, and stills, ensuring a multi-platform presence that highlighted the Carnival’s unique features and drove engagement among target audiences.