To support Kia’s sponsorship of the NRL Thursday Night Footy, the Elastic team crafted an emotive, performance-oriented campaign for the capable and family-friendly Kia Sorento. Featuring NRL legend Darren Lockyer, the campaign captures the excitement and spirit of the game while highlighting the Sorento’s outstanding off-road ability.
What we delivered
TVC
BVOD TVC
Bumpers
Social Assets
Production Approach
Our production approach aimed to connect with multiple audiences within the same broad demographic. We delivered two 30-second TVCs: one focused on footy enthusiasts, and the other designed for viewers looking for a new SUV. This dual strategy allowed the campaign to resonate with both sports fans and potential car buyers, maximising reach and engagement.
With beautifully shot visuals, dynamic driving sequences, and emotive storytelling, the campaign reinforced the Sorento’s off-road strengths and family-friendly personality. Adaptable across all platforms and formats, including BVOD TVCs, bumpers, and social assets, the campaign delivered strong recall and engagement among the target audience. Down-to-earth luxury never looked this good.