How do you make a fully grown man disappear into an esky? Or create a tiny desk fan so powerful it blows his clothes away? It all started with an audacious idea from Thinkerbell for Mildura Drinks, a campaign designed to capture attention, delight audiences, and showcase the brand’s fun, inventive personality.

The concept came to life through careful planning, coordination across multiple Zoom calls, and hard work from our Melbourne production crew, with a touch of VFX magic from our partners at Monster & Bear. The result is a visually striking campaign that combines humour, creativity, and high-quality production to engage audiences across multiple platforms.

This campaign was delivered across TVC, digital, OOH, and social cutdowns, ensuring that Mildura Drinks’ playful, innovative identity reached a wide audience while staying true to the brand’s tone. By blending live-action performance with dynamic VFX, the campaign stands out as a memorable and shareable showcase of the brand’s personality.

What we delivered 
TVC
Digital Ads
OOH
Social cutdowns