“So, we want to take Antonio Cerqueira, the founder of Oporto, on a journey back to Portugal, where he is looking for recipe ideas but has also decided to make his own ads,” explained the team at Brand + Story when describing their creative concept. “We just need a local crew, some beautiful locations, a van… and a donkey.”
Bloody brilliant! We were in. The campaign brought Antonio’s journey to life, capturing the spirit of Portugal and Oporto’s unique brand personality. With stunning locations, local production, and a lighthearted storytelling approach, the campaign successfully showcased Oporto’s creativity while engaging audiences across multiple channels.
The content ran across TVC and BVOD platforms, delivering a digital-first, visually striking campaign that resonated with both loyal Oporto customers and new audiences, reinforcing the brand’s personality and culinary heritage.
The campaign combined authentic storytelling with high-quality production, bringing Oporto’s Portuguese inspiration to screens nationwide. By highlighting the founder’s personal journey, the ads created memorable, shareable moments that strengthened the brand’s connection with its audience.
What we delivered
TVC
BVOD TVC
TVC
The first 30-second TV spot for the Oporto Portugal campaign premiered during the debut episode of Love Island, immediately capturing audience attention. Over the following six weeks, a series of 15-second TV spots rolled out, telling a sequential story that followed founder Antonio Cerqueira on his culinary journey through Portugal.
We jumped at the opportunity to collaborate with Brand + Story, providing full production and post-production support for a campaign designed to engage viewers across TV and digital platforms. On the ground, we ensured the team had everything needed to make the production a success, from crew and locations to even the donkey that added a playful, authentic touch to Antonio’s journey.
The campaign showcased Oporto’s creativity and Portuguese inspiration, connecting with audiences through storytelling, high-quality production, and a fun, relatable narrative that strengthened brand identity and customer engagement.