2023 Summer Campaign
TVC
Client
Rinnai
Agency
Elastic
Studio
Elastic
Rinnai, a trusted name in Australian homes, highlights its legacy of comfort with high-quality hot water, heating, and cooling products, emphasising brand trust.
We worked hand in hand with Rinnai to creatively develop and produce their latest summer campaign. Aimed to address homeowner priorities amid rising living costs, showcasing a market-leading 9-star efficiency rating, 15-meter air flow, and standard wifi/voice control in the split system.
The campaign platform balances data-informed product information and humour, whilst tapping into industry patterns for relatable content, connecting authentically with Rinnai consumers.
The campaign ran across Broadcast, Digital, Radio and Social.