AFL dominates Australia’s sporting landscape, drawing the highest average attendance of any live sport. It’s an exciting, fast-paced game that must be seen to be believed; but not everyone has that privilege.
In partnership with Herd MSL, we helped bring to life the story of Telstra’s 5G Touch and Track, a ground-breaking accessibility innovation that allows vision-impaired fans to ‘feel’ and follow the ball during AFL games in real time. By harnessing the power of Telstra 5G technology, this initiative redefined how fans experience live sport – turning inclusion into innovation.
What we delivered
Video
Social
Stills
VNR Package
Long-form Video
Led by a long-form hero video, the Telstra 5G Touch & Track prototype launched at the 2022 AFL Grand Final, generating a maelstrom of national press coverage. The campaign achieved an incredible reach of over 67 million, amplifying Telstra’s role as a leader in technological innovation and accessibility.
This powerful story of technology meeting humanity resonated across media and the public alike – earning the 2023 Mumbrella CommsCon Award for Best PR-led Brand Partnership Campaign.