Once again collaborating with our good friends at Thinkerbell, Elastic was tasked with bringing The Salvation Army’s Christmas Appeal campaign to life. The 2023 campaign had a grassroots focus, centring on a single mother and child living in a caravan park before relocating with the help of The Salvation Army.

Filmed at a caravan park and house location on the outskirts of Melbourne, we produced a comprehensive suite of TVCs and a stills campaign to run in the lead-up to Christmas. To seamlessly transition between these two locations, we employed a creative technique where a Salvos vehicle drove across the screen, ‘wiping’ the frame to bridge the scenes. This required visual effects to stitch the two locations together seamlessly.

What we delivered 
30s TVC
15s TVC
Stills