Highlighting Basketball Street Culture
Social Campaign
Client
Deuce
Agency
Elastic
Production
Elastic & Blue Sky Athletics
In partnership with Blue Sky Athletics, Elastic collaborated with Deuce to create a campaign that authentically captured the essence of basketball fashion and culture.
By engaging local basketball talent, we produced vibrant content that showcased the sport’s street-level grit, competitiveness, and camaraderie, all while highlighting Deuce’s signature style.
This content was leveraged across Deuce’s social media channels and e-commerce platform, driving brand connection and performance.
Results That Speak Volumes
The campaign delivered outstanding results:
- Online Sessions: Increased by 168% month-on-month
- Conversions: Up by 17%
- Sales: Surged by 142%
- Social Media Growth: Followers grew by 7.45%
While the campaign benefited from a modest increase in advertising spend, the significant upticks in key performance metrics underscore its creative and commercial success.