Many consumers don’t know the batteries they choose can make a difference to their devices performance – and their wallet! Energizer® realised this and wanted a clear, easy way to communicate to their customers that they might not need to purchase an Energizer® Max Plus when an Energizer® Max may do the job for their device.

We created a mobile microsite with an interactive product finder. By scanning a POS QR code at stores throughout Australia, consumers are able to find their device and receive the recommended battery, along with information on most common battery types. An an accredited B-Cycle brand, Energizer® is also using the platform to inform customers on how to recycle their batteries, creating a responsible battery lifecycle.