Come with us as we take three Dan Murphy’s Wine Merchants on an Escape to the Barossa, discovering the best of the region in a content series created for Accolade Wines. Using TTL thinking, we drove people via QR codes on bottles in-store to a microsite we designed and built, to watch the content and enter a competition. In addition to the instore activity we also had a digital activation across social, with in feed & paid video placements, IG stories and static social posts to drive people to the website.
What we delivered
The campaign was a huge success with Endeavour Drinks embracing it both in store and online. We had over 10k QR code scans from bottles in store, and The Escape to the Barossa microsite had over 11k visits with more than 6.5k competition entries.