For 50 years Daikin have been delivering pure comfort for Australians, no matter where they call home. We wanted to showcase this by highlighting Aussies enjoying pure comfort in their homes across the diverse landscapes that make up Australia.
The integrated campaign consisted of TVC’s, social assets, display, OOH as well as a 50 year anniversary logo. As part of the extended campaign, our dynamic DOOH featured day of week and current temperature feeds, to remind our audience that they could be enjoying pure comfort with Daikin. This won Best Use of Digital in the Outdoor Media Association’s Creative Competition.