We all remember that yellow torch in the garage, sitting there ready for our next camping trip (…or blackout). Eveready Dolphin Torches are iconically Australian, and a trusted essential item for camping, emergencies and marine safety.
Drawing on the insight that existing Dolphin torch users ‘swear by it’ and have a trusted relationship with their Dolphin torches often boasting about its battle scars, we showcased real Dolphin torch owners and their stories in a campaign that ran across social, digital and POS and BVOD. The in-store POS featured a QR code that linked through to the videos for consumers to find out more.
What we delivered