Sport is a great metaphor for many things in life. For Nurofen, a cricketer hitting the winning run, or an Aussie Rules forward booting home a decisive goal, allowed us to demonstrate the power and effectiveness of Nurofen Zavance Liquid Capsules. Engaged by Momentum, we created the first locally-produced campaign for the brand, whilst braving temperamental weather to capture suburban sports teams in a way that conveyed intense action and speed.
Our post-production team stretched their thinking to bring the Nurofen liquid explosion brand asset to vivid life, transforming the cricket ball in the respective sports into a dynamic 3D animation.
What we delivered
In order to bring the excitement of cricket to life, we cast from a range of Sydney-based sports clubs to ensure authenticity of form. A visual effects supervisor was also present during the shoot day to collect lighting references to ensure the 3D liquid burst asset would be integrated as realistically as possible.
The second spot sought to bring the action of Australian Rules to vivid life but was plagued with cantankerous weather and thunderstorms. Our nimble production team was able to remain agile and meet this challenge head-on.
Key moments of the hero sportsmen in action as well as the teams celebrating were captured and used for out-of-home, point of sale and outdoor collateral.
Along with a plethora of re-sized edits for social channels, a second production team was on hand during the shoot days to capture bite-sized, social content of our talent performing various competitive challenges. These edits were then seeded out across Nurofen’s various social channels as auxiliary content to the main campaign.