AFL dominates Australia’s sporting landscape with the highest average attendance of any live sport. An exciting and furious game, it must be seen to be believed, but not everyone has that privilege. Partnering with Herd MSL, we were proud to bring the story of Telstra’s 5G Touch & Track to life. A ground-breaking new technology, it allows vision-impaired people to ‘see’ the ball at AFL games.
What we delivered
Led by our long-form piece, the Telstra Touch & Track prototype launched at the 2022 AFL Grand Final to a maelstrom of press coverage, resulting 67+ million in reach, and later winning Mumbrella’s 2023 CommsCon Award for the Best PR-led Brand Partnership Campaign.