Kimberly-Clark came to us with the global creative for their U by Kotex overnight range, built around the idea of progress. We were tasked with localising the campaign and shaping the creative into something that would resonate with younger audiences in a category that is increasingly crowded with messaging around sustainability and empowering people who menstruate.
With an audience whose attention is increasingly difficult to capture, and that demand authenticity from brands, U by Kotex needed a campaign that was bold and powerful to cut through. One that tells the story of how U by Kotex is for all people who menstruate, and that even after 100 years they are still champions of progress.
What we delivered
Social look and feel