This is How I Melbourne Social Campaign
This is How I Melbourne
Digital Campaign
Visit Victoria

With so many wonderful things see and do in Melbourne, decision paralysis is real. So Visit Victoria and our friends at Omnicon Media Group engaged us in a tourism marketing campaign, to get the down low from the stars for their personalised, top picks for how they Melbourne. Working with EP Kim McTavish and Creative Director Matt David, we sampled cricket flavoured ice cream with Sophie Monk, discovered Andy Lee’s favourite cocktail wine bar and unearthed the hidden gems that Melbournians wish they could keep secret. 

A suite of online videos was created for Visit Victoria’s YouTube channel as well as reversions for their Instagram, TikTok and the Victorian government website.