Elastic Group

CITI

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THE PROJECT

Your global life made simple. 

To help launch the Citi Global Currency Account we created a content series featuring Adam Liaw and Naomi Simson. The content series was targeted to those global citizens who regularly travel for work or have family overseas, and illustrated how the product can make managing your global finances simple. In addition to the social content, we also created an animated explainer video for the Citi website to educate consumers on the features of the Global Currency Account.

INSIGHT

Australia is unique. Our country is vast, with varied climates and extreme conditions, and Daikin’s range of products have been specifically designed with Australian homes in mind.

THE IDEA

For 50 years Daikin have been delivering pure comfort for Australians, no matter where they call home.

RESULTS

With strong sales Daikin have successfully maintained their #1 Air Conditioning brand position in market. The integrated campaign consisted of TVC’s, social assets, display, OOH as well as a 50yr anniversary logo. As part of the extended campaign our dynamic DOOH also won Best Use of Digital in the Outdoor Media Association’s Creative Competition.
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CITI // GCA - ADAM LIAW

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CITIBANK // CITI GLOBAL CURRENCY ACCOUNT

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