PALLION

THE PROJECT

We were lucky enough to tell the story of the Melbourne Cup, that’s right the actual cup that Pallion produces for the big day. Every year a new cup is created and it’s a meticulous process that takes place over many months involving specialist technicians, gold sourced from the Kirkland Lake Gold mine, then refined at ABC Bullion before carefully crafted at WJ Sanders. This is the story of the cup.

INSIGHT

Australia is unique. Our country is vast, with varied climates and extreme conditions, and Daikin’s range of products have been specifically designed with Australian homes in mind.

THE IDEA

For 50 years Daikin have been delivering pure comfort for Australians, no matter where they call home.

RESULTS

With strong sales Daikin have successfully maintained their #1 Air Conditioning brand position in market. The integrated campaign consisted of TVC’s, social assets, display, OOH as well as a 50yr anniversary logo. As part of the extended campaign our dynamic DOOH also won Best Use of Digital in the Outdoor Media Association’s Creative Competition.