Elastic Group

PENRITH

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THE PROJECT

Working with the team at Momentum we created a series of videos to promote Penrith New West for Penrith City Council. Using a combination of sweeping drone footage captured across the region along with 3D visualisations to represent the possibilities that can be found in Penrith New West.

INSIGHT

Australia is unique. Our country is vast, with varied climates and extreme conditions, and Daikin’s range of products have been specifically designed with Australian homes in mind.

THE IDEA

For 50 years Daikin have been delivering pure comfort for Australians, no matter where they call home.

RESULTS

With strong sales Daikin have successfully maintained their #1 Air Conditioning brand position in market. The integrated campaign consisted of TVC’s, social assets, display, OOH as well as a 50yr anniversary logo. As part of the extended campaign our dynamic DOOH also won Best Use of Digital in the Outdoor Media Association’s Creative Competition.
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PENRITH // NEW WEST

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